CAP: Clarity, Audience, Purpose

Evaluating Concept


Clarity:

I believe that the literal, stylistic and thematic messages of this piece clearly and efficiently are presented. Each image is clearly noted and introduced. The tools used are broken down and the thought processes used are documented. Each image is not working toward the same overall message because each word represents something different. The images are, however, reaching the overall goal of presenting a word with the correct theme and font with creativity and imagination. With all artwork there is always a possibility for misinterpretation. I hope that my explanations of each work provide for clear understandings. I believe that the shred image may be fighting for the most attention because it is the most bold. The background grabs audience's attention faster than the other ones, because it creates a sense of disorder, which is what shredding is. I believe that for this particular exercise it has already been simplified and broken down for the general theme of matching fonts to words and images.

Audience:

The target viewer for this piece is the everyday classmate and teacher. The visual tastes of the segment include organization mostly because the audience members are students and teachers. This means that the ideas and images must be presented in an organized and conceptual fashion. To be sure of conclusions regarding the images, I normally try to make sure my descriptions are as clear as possible so it is easy for whoever the audience is to understand my thought processes. My audience may respond to photoshop or powerpoint lingo as the two are the major software programs we use in class to design images. The concept behind this piece does not talk down to the audience because the audience themselves have created the same images with their own creative styles. The exercise would not fly over their heads and could help the audience see something that they have already seen in a different way. It would further broaden their horizons to see the words in fonts and images in a new way than their own. If the shred image was a person they probably would behave in an unorganized fashion, their lives would always be in complete destruction, and everyone would know that the person's life is literally in pieces. The target audience and myself probably know a few people like this. They are frazzled, scatter brained and not very well put-together.

Purpose:


The purpose of this exercise was to use these six words, shred, lightly, atom, brick, pillow and XXL and portray each with a font and theme that fits the word. Throughout each of these designs I used the software Photoshop. It is not meant to sell a product, it is just to convey meaning. The purpose is to inform, simply on the meaning and justification of the word and its design. Since this is the only exercise in the Concept section, I believe that this piece has been adequately narrowed so that it can be given as much attention and power as possible. Each word has its own spotlight to show its meaning and the tools used to create such images.