Multi-Image Ad Composition

In class we learned about the importance of alignment. According to our book Kraus states, "alignment between elements can be used to create a sense of agreement, soundness and unity within a piece, regardless of the tone of its overall message" (79).

My first attempt at incorporating alignment in an image was not successful. Below is my first try:

In this first image I simply was playing around and not giving alignment my ultimate attention. I was placing images and shapes on the page where I thought seemed to look good. I believe that this image is quite unorganized and jumbled in thought. If this image were to be published, viewers would have a hard time reading it as well as keeping attention. 

My next attempt at creating an Ad is much better. Below is my second image:

This ad for CampusCrush101.com shows two different alignments. The first alignment is vertical and another one is horizontal underneath the lips image. The total image creates solidarity. The clear cut horizontal and vertical alignment lines provide for an organized and easy to view image. The technique I used in creating this image is from an alignment sample in our book, Design Basics Index. This image has evolved from the first image due to more alignment than the previous image because of the two defiant lines. I enjoy the colors used as well, I believe that the black, red and white compliment each other well. The colors also fit the overall theme of what the ad is for, which is an online college dating site.